PGA Tour Uses Slate to Inspire Creative Social Content
1,500+
PIECES OF CONTENT CREATED
+20%
IMPRESSIONS
2
EST HOURS PER DAY SAVED
“Slate ease of use has allowed us not only to post more content, but to get more creative and consistent with our social media.
CHARLIE KANE, DIGITAL FOR PGA TOUR
The Goals
Consistent Branding
“Slate's product and the teams and brands that have used it have inspired us not only to post more Instagram Stories, but to get more creative and consistent with them.”
Better Content
“Slate makes it simple to produce high performing content”
Save Time and Resource
“Slate's ease of access makes workflow much more simple.”
CHARLIE KANE, DIGITAL FOR PGA TOUR
The Story
With such a range of events throughout the year, PGA Tour was looking for a tool to create consistent content throughout all their tournaments, while driving efficiency. Charlie Kane, Digital for PGA Tour, included “translating PGA Tour’s brand style to Instagram consistently and effectively week-to-week” as one of their goals for social content.
“We first used Slate to create a branded IG Stories series recapping the winner of each tournament. Knowing that we’ll have specific moments with each champion, Slate made it easy to pick and plug filters and borders curated to Sunday celebrations,” Kane said. “We’ve have quickly expanded the use of Slate to generating daily, high performing content across platforms.”
Not only has Slate made PGA Tour’s content easier to produce but has also inspired creativity among the social team. “Slate’s product and the teams and brands that have used it have inspired us not only to post more content, but to get more creative and consistent with them,” Kane said.
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