What would have taken days, I finished in just a few hours without sacrificing quality using Slate.
Slate for B2B Tech
Production capacity without adding complexity.
Atlassian, CoreWeave, Vanta, Later, CreatorIQ, and Morningstar run their social and marketing content through Slate. The reason is the same everywhere: the team is smaller than the content calendar. Slate turns the webinars, podcasts, and customer calls you already record into on-brand social video, and lets product marketing, execs, and sales create inside the brand without a designer on call. One tool in place of CapCut, Canva, Figma, Premiere, and Frame.io, with brand controls and review built in.
How Slate does it
Webinars, podcasts, and customer calls into a week of clips
Drop in the recording you already have. Slate reads the transcript, surfaces the strongest moments, cuts them to length, reframes for vertical, and captions them in your style. No video editor in the loop.
Exec and employee LinkedIn video, on brand, no designer on call
Give your CEO, your PMMs, and your sellers a few templates and creator access. Fonts, captions, and safe zones are locked; what they say is theirs. That’s how Atlassian runs its exec social program.
Launch content in every format from one template
Feature announcement, release notes graphic, LinkedIn carousel, product clip. Build the launch system once and ship every format on day one without a design ticket per asset.
Conference and event content, same day
Keynote clips, booth interviews, and recap graphics made on the show floor from a phone, in your brand, while the event is still trending. Teams run Money 20/20 and Team Europe this way.
Review and approvals in the project
Share the live project, comment on the exact frame, approve. No export to a review tool, no re-upload, no second subscription, no agency round-trip.
Ask Rio to clip the webinar.
“Find the three best answers and make them vertical with captions.” Rio edits your real footage on a real timeline, in your brand. Non-generative, so it clears AI review.
Slate is a tool that allows us to move very quickly and on brand when it comes to social creation.
It’s so easy to just pop in and make a meme with our brand colors and fonts.
I am confident this AI editor is going to be a huge unlock in familiarizing new folks with video editing.
Having all of our graphics and the brand guidelines alone is such a value add.
More on Slate for B2B tech
Who at a B2B company uses Slate?
Social media managers and heads of social first, then the people around them: product marketing, demand gen, brand, comms, and executives posting on LinkedIn. One Brand Hub, one set of templates, and everyone creates inside it. Customers describe it as the key unlock for enabling the whole team, not just the social team.How do teams justify the cost?
Three ways, in their words. Consolidation: one tool in place of CapCut, Canva, Figma, Premiere, and Frame.io, with brand controls none of them have. Outsourcing: content that used to go to a video agency or a freelancer gets made in house. Time: what took days with a design queue takes hours, so the calendar fills without adding headcount.Is this just for the social team?
No. The social team usually owns the Brand Hub, but product marketing uses it for launches, demand gen for ad creative, comms for exec content, and sales for one-off video. The brand stays locked no matter who’s creating.What does Slate replace for a B2B marketing team?
The pile: CapCut and iMovie for clips, Canva and Figma for graphics and thumbnails, Loom and Premiere for product video, Frame.io for review, and the agency or design queue you wait on for all of it.Will Slate pass our security and AI review?
Slate has multi-factor authentication, permission levels, and brand-owned assets in a permissioned workspace. Its AI, including Rio, is non-generative: it edits content you own and invents nothing, which is how enterprise customers with strict AI policies have cleared it. Share your requirements and we’ll walk through them.Can captions be translated for compliance or regional markets?
Yes. Translate the caption track in a click, export a version per market with the same brand styling, or download SRTs. Teams use it for French-language compliance in Canada and for regional social leads.
