Slate has not only elevated our content, but we’ve really enjoyed the insights and collaboration when working with this team.
Slate for Consumer Brands
More content, more channels, same team, same brand.
Consumer brands and retailers like Amazon, HOKA, Kroger, Burton, Sierra Nevada, Vail Resorts, and JD Sports run social through Slate for the same reason: one team feeds a dozen channels, several regions, retail partners, and agencies, and the calendar never shrinks. Slate puts the brand system inside the creation tool, so launches ship in every format from one template, field and store teams post on brand, creator content runs cleared, and the AI edits what you shot without inventing a frame.
How Slate does it
Launches and seasonal campaigns in every format
Drop the campaign imagery in and get the feed post, the story, the carousel, the Reels cover, and the retailer version out of one locked template. Five to seven assets per campaign, from one place.
Creator and UGC content, branded and cleared
Bring in creator footage and reposts, add your overlays and captions, swap in a track from the licensed library, and it’s ready to run on your channels. The authenticity stays; the legal exposure doesn’t.
Retail, resort, dealer, and regional teams post on brand
Give the field creator access to the Brand Hub and they make local content that still looks like the brand. Store openings, resort conditions, regional promos, without a request to the central team and without the drift.
Activations and events, content out the same day
Festival booths, tasting rooms, pop-ups, sponsored moments: shot on a phone, finished in the Slate app, posted while the crowd is still there.
Ask Rio to make the ad
“Chop this down for Reels and center every speaker.” Rio edits your real footage on a real timeline, in your brand.
This tool is incredible. This is actually incredible.
Julia Stern
Social Media Lead at Amazon
I just opened Slate, cut the content down, added overlays, and had it ready to go, all from my phone. It looked clean, on-brand, and polished.
We’ve been having a blast with Slate.
To be able to just pop that stuff in and get five to seven assets for each campaign was super helpful.
I love Slate. It really helps with keeping everything consistent across our brand standards.
I’m Slate’s biggest fan.
Customer Stories
Burton’s Shortcut to Faster, Smoother Social Content
Burton’s social team now edits, captions, and publishes videos in-house, saving time and scaling output with Slate.
Burton’s Shortcut to Faster, Smoother Social Content
Burton
Consumer Brands
More on Slate for consumer brands
Why do consumer brands and retailers use Slate?
Because one social team feeds a dozen channels, several regions, retail partners, and a couple of agencies, and the calendar doesn’t shrink when the team does. Slate puts the brand system inside the creation tool so more people can make more content that still looks like the brand. Amazon, HOKA, Kroger, Burton, Sierra Nevada, Vail Resorts, and JD Sports run it this way.How does it work with our agencies?
Give the agency creator access to your Brand Hub. They create inside your templates and presets, you review the live project, and nothing ships off brand or outside your asset library. When the agency changes, the brand system stays with you.Does it replace Canva and CapCut?
For social content, that’s how teams use it: one tool with locked brand templates, a real video editor, licensed music, and shared review, instead of two consumer apps with none of those. Teams describe it as CapCut, but branded and more detailed.How does Slate handle brand compliance?
Templates lock brand layers, presets replace freehand styling, safe zones keep key elements visible, and the audio library is licensed for brand use. Permissions decide who can change the system.Does Slate generate AI content?
No. Slate’s AI, including Rio, edits the footage and photos you already have. It does not generate footage, b-roll, or avatars, which is why brands with strict AI policies have approved it for editing.Can regional, retail, or field teams use it?
Yes. Give them creator access to the Brand Hub and they produce from templates and presets without being able to change the brand.
