Slate for Sports

The creative platform sports social runs on.

Slate was built by former NFL social and content leaders, and teams across every major sport run on it today. Game-day graphics edited from the sidelines, sponsor placements applied to video in real-time, captioned clips out before the crowd is home, and one brand across every creator on the staff. The best social teams in sports run their social content operations through Slate.

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How Slate does it

  • The real-time app that powers sports social media

    Capture and post, in seconds. Lineups, scores, finals, and milestone graphics edited from the phone between plays. IG Stories and TikToks created from the field with brand overlays. Templates your designers built, locked to the brand, so the intern’s post looks like the design lead’s. Sports social teams tell us it changed their lives.

  • Sponsor content at volume, placements locked

    Partner logos, bugs, watermarks, and presenting-sponsor frames applied across a hundred pieces a week without a single one in the wrong spot. New sponsorship opportunities opened up by the ease of applying pre-approved sponsored lockups to compelling, real-time content.

  • Design sets standards everyone can create within

    Interns, the game-day crew, photographers, and the social lead all create from one centralized Brand Hub that is filled with assets from the design team. Fonts, overlays, and templates are locked, so the post looks the same no matter who made it. This gives brand teams more control and frees up designers to work on more bespoke assets instead of editing every IG carousel.

  • Pressers and interviews into clips

    The postgame presser, the walk-off interview, the mic’d-up moment: cut, captioned in the team’s style, reframed for vertical, automatically.

  • Rio turning interviews into a 60-second Reel

    Ask AI to make a first edit with your footage

    “Pull the three best answers from the postgame locker room and make them 4x5.” Rio edits your real footage on a real timeline, in your brand.

The social platform pro sports runs on

MLB

Sports

MLS

Sports

WNBA logo

WNBA

Sports

NASCAR

Sports

INDYCAR logo

INDYCAR

Sports

UFC logo

UFC

Sports

PWHL logo

PWHL

Sports

Dallas Cowboys

Sports

Golden State Warriors

Sports

New York Knicks

Sports

Arsenal

Sports

Tottenham Hotspur logo

Tottenham Hotspur

Sports

Boston Bruins logo

Boston Bruins

Sports

Miami Dolphins logo

Miami Dolphins

Sports

Buffalo Bills logo

Buffalo Bills

Sports

New York Jets logo

New York Jets

Sports

St. Louis Cardinals logo

St. Louis Cardinals

Chicago White Sox logo

Chicago White Sox

Kansas City Royals

Los Angeles Kings logo

Los Angeles Kings

Vegas Golden Knights logo

Vegas Golden Knights

Sports

Cleveland Cavaliers logo

Cleveland Cavaliers

Houston Rockets logo

Houston Rockets

Sports

Minnesota Timberwolves logo

Minnesota Timberwolves

Sports

Atlanta Hawks logo

Atlanta Hawks

Sports

Milwaukee Bucks logo

Milwaukee Bucks

Sports

Oklahoma City Thunder logo

Oklahoma City Thunder

Sports

Utah Jazz logo

Utah Jazz

Sports

Indiana Pacers logo

Indiana Pacers

Sports

Golden State Valkyries logo

Golden State Valkyries

Columbus Crew logo

Columbus Crew

Sports

Sporting Kansas City logo

Sporting Kansas City

Sports

Churchill Downs logo

Churchill Downs

Sports

Customer Stories

Royals Social Media Team Stays Nimble with Slate

The Royals use Slate to give their social team instant access to every brand asset—making game-day content faster, easier, and always on-brand.

Royals Social Media Team Stays Nimble with Slate

Kansas City Royals

More on Slate for sports

  • Why do pro sports teams use Slate?
    Because it was built by people who ran team social and still think like them. Sports produces more content, faster, with more hands than any other kind of brand, and it has to carry sponsors and league marks correctly every time. Slate is designer-built templates, a locked brand system, captions, a shared media library, and a mobile app that work at game speed. Teams in every major North American league use it, and most of them run their entire game day through it.
  • Which leagues and teams use Slate?
    Teams and clubs across the NFL, NBA, NHL, MLB, MLS, and WNBA, plus leagues, media rights holders, and clubs in European football. If you work in a front office, there’s a good chance the team across the division already uses it.
  • How does Slate work on game day?
    The Slate mobile app carries the whole brand hub: templates, text and caption presets, overlays, and the shared media library. A photographer uploads from the baseline, the coordinator fills the final-score template at the buzzer, captions the postgame clip, checks the safe zone, and posts. No laptop, no design request, no waiting.
  • How do sponsor and league marks stay correct?
    They’re locked. The template holds the sponsor logo, the league mark, and the placement; creators change the photo, the score, and the name. Nobody can move a presenting-sponsor bug by accident at 10:47 pm.
  • Can a league roll Slate out to all its clubs?
    Yes. Leagues run one account with a Brand Hub per club, central templates pushed down, and permissions by role. Each club keeps its own look; the league keeps its standards. MLB, the WNBA, and the NFL run league-wide programs this way.
  • Can Slate handle highlight reels?
    Highlights and hype edits are cut by your editors in Creation Studio on a real timeline, with transitions, licensed music, and brand overlays. Rio handles the talking footage, pressers, interviews, and mic’d-up moments, so your editors spend their time on the cuts that need an eye.

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