Slate has 10x’d our output and our social media channels are performing better because of the consistency they’ve been able to establish!
Gemma Donahoe
Social Media Producer at Mamamia
Vertical Video
All of your clips and designs, on-brand, built for vertical
Reels, TikTok, Shorts, Stories. Slate takes the footage you have, horizontal broadcast or phone-shot, and turns it into vertical video with the subject centered, captions in your style, and safe zones clear, from the browser or the phone. The format your audience watches, from the content you already have.
How Slate does it
Reframe to the subject
Turn 16:9 into 9:16 with the speaker kept in frame, and extend a background to fill the shot instead of cropping it.
Captions built for the scroll
Word-by-word pop, highlights, karaoke fills, in your brand’s fonts and colors, placed clear of the platform UI.
Optimize for each platform
Export sized for Reels, TikTok, Shorts, and Stories from one timeline, with your overlays and licensed music applied.
Ask Rio to make it vertical.
“Chop this down for Reels and center every speaker. in 9x16” Rio edits your real footage on a real timeline, in your brand.
What would have taken days, I finished in just a few hours without sacrificing quality using Slate.
Angela Leaf
Product Communications at Atlassian
It is clear Slate was made by people who understand the needs of social media teams.
Sarah Morse
Director of Social at Vanity Fair
Slate helps our social team move faster without relying on a designer. We’re now producing 5x more videos a week, testing and optimizing in real time.
Chas Truslow
Global Head of Organic Social, Burton at Burton
Slate is a total game changer for our content team
Adena Jones
Director of Social & Digital at New York Knicks
This tool is incredible. This is actually incredible.
Julia Stern
Social Media Lead at Amazon
We did one season without Slate and it changed our lives when we got it.
Daniel Venn
Social Media Manager at St. Louis Cardinals
We couldn’t have done everything we’ve done without Slate. Our social engagement is up across the board, and more of our team can now contribute creatively.
Slate helps us move fast. When the Knicks won the NBA Championship, I captured their return to New York and edited it in Slate. FOS was first to post, and that speed made all the difference.
Christine Thuruthiyil
Director, Social at Front Office Sports
Slate is a tool that allows us to move very quickly and on brand when it comes to social creation.
More on vertical video with Slate
How do I make vertical video in Slate?
Open the clip in Creation Studio, reframe to 9:16 with the subject centered, apply a caption preset from your Brand Hub, check the safe zones for each platform, and export. The same flow works in the Slate mobile app.Can I convert horizontal footage to vertical?
Yes. Reframe keeps the speaker or subject in frame, and extend background fills the space instead of cropping the shot.Do captions fit the vertical format?
Yes. Caption presets are built for 9:16, and safe-zone overlays for Instagram, TikTok, YouTube, LinkedIn, and Snapchat keep the words clear of the interface.How is this different from CapCut?
CapCut is a consumer app for one person with no brand controls, shared projects, or licensed music. Slate is built for teams: brand presets, shared projects with comments, approvals, and audio cleared for brand use.
