Slate has 10x’d our output and our social media channels are performing better because of the consistency they’ve been able to establish!
Gemma Donahoe
Social Media Producer at Mamamia
Paid Social Ads
More ad variations from footage you already have
Produce ad creative at the volume performance teams need without a design request per variation. One locked template becomes every placement size, every headline test, and every market’s language. Video ads get cut, captioned, and reframed in the same editor your organic team uses.
How Slate does it
Ask Rio to repurpose video as an ad, with variations
“Make a 15-second vertical version with captions.” Rio edits your real footage on a real timeline, in your brand.
Repurpose organic social to ad creative
Take the raw content and projects the organic social team is working on and quickly drop in ad-friendly calls to action. Make endless variations using AI.
One template, every placement
Build the ad once in a locked template and fill feed, story, vertical, and custom sizes in minutes instead of a design round per size.
Variations without drift
Swap headlines, offers, and imagery across dozens of versions while logos, type, and layout stay exactly where brand put them.
What would have taken days, I finished in just a few hours without sacrificing quality using Slate.
Angela Leaf
Product Communications at Atlassian
It is clear Slate was made by people who understand the needs of social media teams.
Sarah Morse
Director of Social at Vanity Fair
Slate helps our social team move faster without relying on a designer. We’re now producing 5x more videos a week, testing and optimizing in real time.
Chas Truslow
Global Head of Organic Social, Burton at Burton
Slate is a total game changer for our content team
Adena Jones
Director of Social & Digital at New York Knicks
This tool is incredible. This is actually incredible.
Julia Stern
Social Media Lead at Amazon
We did one season without Slate and it changed our lives when we got it.
Daniel Venn
Social Media Manager at St. Louis Cardinals
We couldn’t have done everything we’ve done without Slate. Our social engagement is up across the board, and more of our team can now contribute creatively.
Slate helps us move fast. When the Knicks won the NBA Championship, I captured their return to New York and edited it in Slate. FOS was first to post, and that speed made all the difference.
Christine Thuruthiyil
Director, Social at Front Office Sports
Slate is a tool that allows us to move very quickly and on brand when it comes to social creation.
Customer Stories
Burton’s Shortcut to Faster, Smoother Social Content
Burton’s social team now edits, captions, and publishes videos in-house, saving time and scaling output with Slate.
Burton’s Shortcut to Faster, Smoother Social Content
Burton
Consumer Brands
More on paid social ads with Slate
How do teams make paid social creative in Slate?
Designers build the ad as a locked template. Performance marketers fill it with each headline, offer, image, or language, export every placement size, and upload to the ads platform. Video ads are cut, captioned, and reframed in Creation Studio.Does Slate run or report on ads?
No. Slate makes the creative. Media buying, testing, and reporting stay in your ads platform. What Slate changes is how fast and how consistently the variations get made.Can paid creative stay on brand across agencies and regions?
Yes. Templates lock the brand layers, presets replace freehand styling, and permission levels decide who can change the system versus who can only fill it.Is the music licensed for ads?
Slate’s library is licensed for digital use. Check the terms for your specific paid placement, or upload tracks your brand already owns.
