How Front Office Sports Was First to Post the Knicks’ Return

Last NBA season, Front Office Sports’s social team leaned on Slate to solve one of the biggest challenges in live coverage: speed.

The Challenge: Moments Won or Lost in Minutes

The defining test came when the Knicks landed back in New York after winning the NBA Championship. Moments like that are won or lost in minutes, with no room for a slow handoff between filming and publishing.

The Shift: Shoot, Edit, and Publish From a Phone

Using Slate’s mobile-first video app, FOS shot footage directly on a phone at the scene and edited it right in the app, with:

• No file transfers

• No separate editing software

• No waiting to get back to the desk

Cutting out those steps took the team from raw footage to a published, on-brand video in minutes rather than hours.

“Slate helps us move fast. When the Knicks landed back in New York after winning the NBA Championship, I captured the moment on my phone and edited it in the Slate app. FOS was the first to post, and the speed made all the difference in how far that video traveled.”
— Christine Thuruthiyil, Director, Social, Front Office Sports

The Impact: First to Post

The payoff was clear: FOS was first to post video of the Knicks’ return, driving significant reach and engagement as other accounts picked it up.

The moment sparked conversation across the FOS community:

• 220K+ likes across all FOS platforms

• 1.1K+ comments across all platforms

Making Headlines

The coverage made headlines, as major outlets carried the big moments to a national audience, including the New York Post and the Daily Mail.

What’s Next

The moment set the blueprint. As the new NBA season tips off, FOS is building Slate into its coverage and social workflow all year long, so the team can keep capturing the moments that matter and getting them to fans first.