Lakers "Leave a Legacy" on Social with Slate
The Lakers used Slate to take brand consistency to the next level on social media during the 2020 NBA Playoffs.
300+
CONTENT PIECES CREATED
21
POSTS PER GAMEDAY ON AVG
50%
ESTIMATED AVG TIME SAVED
Slate has amplified our design elements and our ability to push the boundaries of what is possible with our content.
JOSEPH SHERMAN, SOCIAL MEDIA MANAGER
The Goals
Brand Consistency
“We wanted to solidify a consistent aesthetic for our IGS”
Innovation
“We are always looking for innovative ways to serve content to our fans”
Workflow Efficiency
“We needed to simplify the process of posting content across platforms”
JOSEPH SHERMAN, SOCIAL MEDIA MANAGER
The Story
The Lakers organization’s “Leave a Legacy” playoff campaign is inspired by Kobe’s own words, and made all the more personal through powerful quotes from the players, coaching staff, and front office about the kind of legacy they each want to leave.
The Lakers turned to Slate to take the campaign to social media and, more specifically, Instagram Stories.
For a campaign this personal, the creative assets had to be as well. So, the Lakers marketing team had every player write their own handwritten version of the Kobe quote. With Slate, the social team is now able to personalize each clip with that player’s own writing for a consistent and branded Instagram Stories look, and a personalized touch that the players themselves can be proud of.
When LeBron has one of his signature dunks, the Lakers are able to post the highlight with Lebron’s own handwritten “Leave a Legacy” border seconds after it happens.
Using Slate has allowed the Lakers to cover their biggest games on Instagram Stories in new ways while incorporating their “Leave a Legacy” branding on every post, all while saving time and effort.
Slate’s technology has been conducive to our efforts in designing a strategy and aesthetic with our content that upholds the Lakers standard for excellence.
JOSEPH SHERMAN, SOCIAL MEDIA MANAGER
Ready to get started with Slate?
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