How the Houston Rockets Accomplished their Brand Mission Using Slate

The Houston Rockets turned to Slate to bring their "One Mission" brand campaign to life across social media.

+17%

INSTAGRAM IMPRESSIONS

65M

20s

ESTIMATED AVG TIME TO PRODUCE CONTENT

Slate has been a game changer in terms of workflow and the speed with which we can customize our social media posts across platforms.

STEVEN GOLDFRIED, DIRECTOR OF DIGITAL CONTENT STRATEGY

The Goals

Improve Brand Consistency

“We needed a way to integrate corporate sponsors into real-time content efficiently”

Increase Sponsorship Revenue

“We needed a way to integrate corporate sponsors into real-time content efficiently.”

Speed up Workflows

“We did not want to use generic fonts and overlays, but also wanted to ensure our content remained timely and felt native to the platforms.”

HIREN JOSHI, SR. DIGITAL COMMUNICATIONS COORDINATOR

Over 95% of all Rockets IG Stories content posted during the season was produced using Slate.

The Story

For the 2019-20 season, the Rockets turned to Slate in order to bring their “One Mission” brand campaign to life across social media. They filled their Slate account with custom branded graphics, filters, fonts, and animations. This allowed the Rockets social team the flexibility to create on-brand content, on-the-fly, without having to rely on extra design resources or waste time sending content back and forth.

Leveraging Slate was so efficient for the Rockets, they used it to create over 95% of all IG Stories content, and more than 50% of all the posts across social media during the season.

They also leveraged Slate’s efficiency and creative possibilities to service their valuable corporate sponsors every game with branded filters, frames, and stickers.

Slate helped the Rockets level-up their social content, increase sponsor activations, and send their “One Mission” brand campaign to the moon.

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