Creating standout content on social media is no small feat. To capture attention and reinforce your brand, every second of your video matters—including the very first and last moments. That’s why we’re excited to introduce Slate’s Intros and Outros feature, giving you the power to effortlessly brand your videos with custom open and end cards.

What Are Intros and Outros?

Intros and Outros are the opening and closing elements of your videos that can feature your brand’s logo, visuals, or even sponsor integrations. They’re the bookends of your content, leaving a lasting impression while ensuring your brand is always front and center.

With Slate, you can now seamlessly add these elements to your videos directly from the Web Creation Studio or Mobile App, making your content polished and professional—no advanced editing skills required.

Why Intros and Outros Are Essential for Social Media Video

In the noisy world of social media, consistency is king. Intros and Outros play a critical role in:

1. Building Brand Recognition:
   According to Vidico, 90% of marketers believe that video significantly increases brand awareness. With branded intros and outros, your audience can instantly recognize your content, even during fleeting scrolls. These elements add a professional touch that reinforces your brand identity without interrupting the flow of your content.

2. Maximizing Engagement:
   A well-crafted outro can encourage viewers to take action—whether it’s following your page, liking a video, or clicking on a call-to-action. Moreover, research from Zight highlights that video content can improve brand recall by 95%, making it a powerful tool for staying top-of-mind with your audience.

3. Showcasing Sponsorships:
   For sports teams, media entities, or brands with partners, Intros and Outros offer a high-impact way to incorporate sponsor logos and messages, making them an integral part of your monetization strategy. A study by Channel 4 found that broadcast sponsorship aligns brands with the positive attributes of the content, enhancing viewer recall and perception.

The Slate Advantage

Unlike other tools that make branding cumbersome, Slate’s Intros and Outros feature is designed with creators in mind. With just a tap or click, you can add your custom designs directly from the Slate Brand Hub, ensuring your videos are always on-brand and ready to impress.

Get Started Today

Ready to take your video content to the next level? Head to your Slate Brand Hub to upload your custom Intros and Outros and start creating standout videos that leave a lasting impression. Whether you’re on web or mobile, Slate makes professional branding simple, seamless, and powerful.