In the world of snowboarding, diversity, equality, and inclusion are paramount. Burton, a leading name in the industry, has been making strides in this direction with their annual Culture Shifters event. This gathering is not just another event on the calendar; it's a mission to increase the representation of BIPOC individuals in the sport. The event is a testament to Burton's commitment to fostering a more inclusive snowboarding community.

Harnessing the Power of Slate's Tools 🔌

Slate's suite of tools provided Burton with the means to design visually appealing content that encapsulated the spirit of the Culture Shifters event. The tools allowed Burton to create a visual narrative that was not only engaging but also resonated with the event's core values of diversity, equity, and inclusion.

Branding Elements: The Cohesive Thread 🧵

One of the key aspects of Burton's campaign was the integration of their branding elements across all content. They skillfully incorporated staple watermark variations and their branded fonts, creating a visually striking and cohesive campaign. This consistent use of branding elements ensured that every piece of content was unmistakably "Burton."

Fostering Community Through User-Generated Content 🤝

Burton understood the power of community and harnessed it effectively. They incorporated branded reposts from attendees, which not only added authenticity to their campaign but also fostered a sense of unity. This strategy of blending original content with user-generated posts created a dynamic and engaging narrative of the event.

Painting a Vivid Picture 🖼️

The combination of original content and user-generated posts painted a vivid picture of the Culture Shifters event. It highlighted the thrilling atmosphere, the camaraderie, and the commitment to inclusivity in the snowboarding community. The content effectively showcased the fun and excitement of the event while emphasizing the underlying mission of promoting diversity, equity, and inclusion.

Burton's use of Slate to promote the Culture Shifters event was a masterclass in effective social media campaigning. It demonstrated how the right tools, when used creatively, can not only amplify an event but also help drive a meaningful mission forward.

Streamlining Content Creation with Slate

Creating branded content has never been easier with Slate’s powerful content creation tool — and that’s why so many brands lean on us for all their social media marketing needs. The Slate app allows for social media content to be created with ease in new and exciting ways. Ready to take a look! Book a demo today.