Why Social Media and Digital Managers are the Future EVPs and CMOs

The Evolution of Marketing Roles

Embracing a Social-First, Mobile-First Strategy

In the ever-evolving world of marketing, the importance of social and digital media expertise cannot be overstated. Increasingly, executive roles are being tailored to the social-first era, recognizing the pivotal role these platforms play in engaging audiences and driving brand success. Modern marketing roles are evolving beyond traditional brand management to emphasize a social-first, mobile-first approach. Engaging audiences on the platforms they frequent most has become a cornerstone of effective marketing strategies. Job descriptions for senior marketing positions now routinely highlight the importance of social and digital media, underscoring organizations' commitment to innovation and staying ahead of the curve.

Global Influence Through Social Media

Expanding Brand Reach Internationally

In today's interconnected world, brands are no longer content with local dominance; they aspire to have a global presence. This global reach requires a deep understanding of digital and social media dynamics, making it an exciting challenge for marketing professionals. Social and digital managers are adept at leveraging these platforms to expand a brand’s influence internationally, aligning perfectly with the strategic goals of top organizations.

Competitive Compensation for Marketing Leaders

Valuing Social and Digital Expertise

One of the standout aspects of senior marketing roles is the competitive salary, reflecting the significant impact and importance of these positions within organizations. Recognizing the value brought by top-tier marketing professionals, particularly those with social and digital expertise, is becoming more common, ensuring that these roles are both rewarding and influential.

Mentorship and Learning Opportunities

Gaining Insights from Top Executives

Senior marketing roles often come with opportunities to work closely with top executives, providing unique chances to learn from some of the best minds in the industry. This mentorship aspect is invaluable, offering insights and guidance that can shape the future trajectory of any marketing career. Social and digital managers, with their finger on the pulse of current trends, are particularly well-positioned to benefit from and contribute to this high-level exchange of ideas.

The Path to High-Level Leadership

Skills that Prepare Social and Digital Managers for Executive Roles

The skills you are honing today as a social or digital manager are exactly what top organizations are seeking in their senior marketing roles. The increasing emphasis on social and digital expertise in job descriptions for executive positions is a testament to this growing recognition. As a social media manager, your ability to innovate, engage audiences, and drive data-informed strategies makes you a prime candidate for future leadership opportunities.


The evolution of marketing roles to include a strong focus on social and digital media underscores the critical importance of these skills in today’s business landscape. For current social and digital managers, this is a clear signal that the experiences and expertise you are building now are paving the way for future leadership opportunities. As the industry continues to evolve, those who master these areas will be well-positioned to take on top roles and drive innovative marketing strategies across various sectors.

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