The Tampa Bay Lightning and Slate are launching a partnership that will allow the NHL club to create custom branded social content in real-time using the Slate mobile and web platform.
Slate will help the Lightning more deeply integrate key internal teams across design/creative, social media, marketing, and sponsorship.
“Slate will allow us to take our social media content to the next level, and incorporate our world class brand into everything we do. With the rapidly changing social content landscape and increased pressure to create quality short form video at scale, Slate is key to our strategy going forward.” said Patrick Abts, Director of Consumer & Digital Marketing for the Tampa Bay Lightning.
The 2020 & 2021 Stanley Cup Champions are investing more in their social and digital growth, staying ahead of the curve in the sports space. Slate will allow them to take their best-in-class branding and apply it to every piece of social content from Stories to TikTok and more. It will also help them monetize their social properties in new ways, opening up a bigger menu of sponsorable assets and easing the friction of incorporating partners into their highest performing content.
“The champs are on Slate! We’re so excited to be partnering with the Tampa Bay Lightning who are clearly innovators in the social space. We can already tell that the Lightning will take their content to the next level using the platform and push us to make our tool even better. We couldn’t ask for a better team to partner with as we continue to grow in sports.” said Eric Stark, co-founder and COO of Slate.
Slate is a creation platform that allows teams, leagues, and brands to elevate their social media content and branding. Founded in 2019 by former NFL and 49ers social media professionals, Slate is now used across every major US sports league, as well as universities, international clubs, brand in and outside of sports, and media organizations.