Rutgers became the latest university to partner with Slate to help power its social content creation.
Through the partnership, Rutgers will be able to provide its athletic department and social media staff the tools they need to seamlessly create content that is consistent with Rutgers brand standards.
“Social media is more important than ever, which is why we are partnering with Slate. Slate will allow us to maintain brand consistency on social media from anywhere, at any time, no matter who is posting. It will save us time and resources while increasing the quality of our output.
This impacts how we engage our current fans, followers, and student athletes. This also serves as a key recruiting tool to showcase the Rutgers brand to recruits who will experience and engage with us on social media long before they visit our campus.” said Jordan Schwartz, Associate Athletics Director for Brand Advancement at Rutgers.
Universities are faced with the unique challenge of maintaining brand consistency and quality content across multiple accounts with a high volume of events and games to cover, and a dispersed group of individual content contributors mobilized to help.
The new NIL rules are also challenging schools to find ways to innovate & help further the brand of their student-athletes, especially on social media.
Slate helps solve these problems and saves schools time and resources in achieving their goals on social.
“We’re thrilled to partner with innovative universities like Rutgers who have an eye toward the future,” said Eric Stark, co-founder and COO of Slate. “The team at Rutgers are experts at social content and creative branding, and with the Slate platform they will be able to bring their brand to life across their social channels and help grow the brands of their student athletes.”
Slate is a creation platform that allows teams, leagues, and brands to elevate their social media content and branding. Founded in 2019 by former NFL and 49ers social media professionals, Slate is now used across every major US sports league, as well as universities, international clubs, brand in and outside of sports, and media organizations.
About Rutgers Athletics
The Rutgers Department of Intercollegiate Athletics (Rutgers Athletics), comprised of 24 men’s and women’s varsity sports serving more than 650 student-athletes, is a member of the Big Ten Conference and governed by the National Collegiate Athletic Association (NCAA). Rutgers is the Birthplace of College Football, hosting the first-ever collegiate matchup on Nov. 6, 1869, a 6-4 victory over Princeton. Rutgers Athletics is uniquely positioned in the nation’s largest media market with over seven million television households, along with access to Big Ten Network and its nearly 60 million homes across the U.S. and Canada. Established in 1766, Rutgers University is the State University of New Jersey and eighth-oldest higher education institution in the country. As a premier academic institution, Rutgers is a member of the prestigious Association of American Universities.