The LA Kings, a powerhouse in the world of professional hockey, have a fanbase as passionate and dynamic as the team itself. Known for their on-ice prowess and community engagement, the LA Kings’ brand is as iconic as their achievements. But maintaining a consistent and impactful brand image across various platforms and diverse fan demographics is a complex play. Enter Slate, the ultimate content creation platform that has become an integral part of the LA Kings’ winning strategy both on and off the ice.
A Team with a Vision 🎯
Meet the LA Kings’ social media team, a group that’s as dynamic and strategic as the players on the ice. Led by Alec Palmer, they’re not just about the game; they’re about building a community. Their content strategy, built on three core principles, is a playbook for success:
- Be a Fan: They create content that resonates with fans, sparking interaction and engagement.
- Be Intentional: Every piece of content serves a purpose, whether to inform, entertain, or engage.
- Be Excellent: They strive for excellence, reflecting the team’s personality and values.
Alec Palmer emphasizes, “Our Slate use is all about enhancing the fan experience. It’s not just about posting; it’s about posting with purpose.”
Facing the Challenges Head-On 💪
The digital arena is not without its challenges, and the LA Kings faced a few:
- Navigating the COVID-19 Impact: Adapting to a world on pause, they innovated to keep the content flowing.
- Building a Creative Suite: They needed tools to easily create content, reflecting their brand’s excellence.
- Overcoming Apprehension: Introducing Slate was met with initial reluctance but turned into excitement as other teams saw the potential.
- Crafting a Definitive Content Strategy: With a small staff, they adopted a test-and-learn approach, innovating to connect with their audience.
Alec Palmer notes, “Slate helped us navigate the sponsor obligations during different parts of the game, making it easier to focus on what really matters—our fans.”
A Winning Strategy for the Playoffs 🏆
Off the ice, the LA Kings had a game plan for the playoffs. They developed a cohesive content flow, focusing on anticipation, excitement, and reflection. The “all for one” mentality fostered unity and collaboration across teams.
Alec Palmer shares, “Templates have been a game-changer for us, expanding our overall output by allowing each of us to create and not have one person just stuck to their computer on a Photoshop document.”
Slate: The Game-Changer 🔄
Enter Slate, the ultimate content creation platform that transformed the LA Kings’ digital presence. With Slate, they crafted rich and diverse content experiences, prioritizing inclusivity and accessibility. On-brand auto-captions maintained accessibility and templates maintained their brand identity, both without sacrificing efficiency. Slate enabled them to drive traffic, manage their visual presence, and maintain a consistent brand image.
Impressive Results 📈
The LA Kings’ innovative content strategy, enhanced by Slate, contributed to their strong performance during the NHL Playoffs from April to June 2023:
- 1,000+ Exports: A high volume of content created through Slate.
- 18 Million Impressions: Their social media platforms buzzed with activity.
- 4 Million Video Views: Fans were engaged and entertained.
- 1 Million Engagements: A solid 6% engagement rate, a testament to their strategy’s effectiveness.
A Partnership That Scores 🤝
The LA Kings and Slate, a partnership that’s about more than just content. It’s about community, innovation, and excellence. Together, they’re elevating the game, on and off the ice.
Join us at Slate and discover how we can help your brand score big. Because like the LA Kings, we believe in being fans, being intentional, and being excellent.
Unlock the Playbook: Watch Our Exclusive Webinar 🎥
Want to dive deeper into the LA Kings’ winning content strategy? Don’t miss our exclusive webinar replay, “From 0 to 1000: How the LA Kings Scaled Playoff Content During Peak Season,” featuring Alec Palmer. Discover firsthand insights into how they leveraged Slate to elevate their game during the most crucial time of the year. Whether you’re a seasoned pro or just starting out, this session offers valuable takeaways to help you score big in your own digital arena. Watch the Replay now!
Streamlining Content Creation with Slate
Creating branded content has never been easier with Slate’s powerful content creation tool — and that’s why so many brands lean on us for all their social media marketing needs. The Slate app allows for social media content to be created with ease in new and exciting ways. Ready to take a look? Book a demo today.