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How Atlantic Records Painted Social Media Barbie Pink with Slate

In the vibrant world of the music industry, creativity and innovation are key. Today, we’re shining a spotlight on Atlantic Records, a music industry giant that has been creating waves with their captivating social media content for the recent release of “Barbie the Album”, the soundtrack for the much-awaited Barbie Movie.


Harnessing the Barbie Phenomenon: The Power of Brand Consistency 💖

Atlantic Records has been a pioneer in the music industry for decades, and their recent social strategy for “Barbie the Album” is a testament to their innovative approach. By blending key Barbie graphics with a lots of pink and keeping all their social content around this album brand consistent, they’ve crafted a through line vis that not only resonates with fans but also draws attention to the album release.

Extending the Barbie Aesthetic: A Successful Cross-Promotion Strategy 🤝

The branding of Atlantic Records doesn’t stop at album promotion. They’ve used this creative theme throughout the summer promote other music and events from their label. By seamlessly integrating the Barbie aesthetic into their broader content strategy, they’re able to take full advantage of the campaign across their brand.

Amplifying the Brand with Slate: Embracing the Digital Age 🫶📲

With the ever-growing importance of social media in today’s digital age, it is crucial for brands to hit the right notes and produce exciting and engaging content that stands out visually. Atlantic Records has been a leading example of this, fully utilizing the Slate platform to create a variety of content that is native and engaging to social without foregoing the importance of Brand. This approach has effectively helped them leverage the Barbie phenomenon on social and promote their album.

Slate: Fostering Innovation and Creativity 🙌

Here at Slate, we are thrilled to be part of this symphony of innovation and creativity. As a content creation platform, our goal is to help brands like Atlantic Records amplify their social media presence and stand out in the crowded online world. By working with us, brands have the opportunity to explore new and innovative ways of creating content and engaging with their audience.

Streamlining Content Creation with Slate

Creating branded content has never been easier with Slate’s powerful content creation tool and that’s why so many brands lean on us for all their social media marketing needs. The Slate app allows for social media content to be created with ease in new and exciting ways. Ready to take a look! Book a demo today.

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