From Fonts and Foundation to the NFL: How Slate is Reshaping Social in Sport
SportsLoft published a profile on Slate with nods to the start of the company and where the founders see it going in the future:
“Back in January 2019, Slate co-founders Michael Horton and Will Brooke met with make-up giant Shiseido to discuss Fontmoji – a consumer-facing mobile app they’d built with Yury Shubin to turn written text into custom stickers. But it was an exploratory conversation with the cosmetics company that provided the closest thing to a eureka moment for Michael and co.
Today, Slate’s platform is used by some of the biggest sports brands in the world, including the Green Bay Packers in the NFL, the Golden State Warriors in the NBA, and Premier League ever-presents Tottenham Hotspur, to create on-brand content in real-time for all the major social media platforms.”