World Surf League
CASE STUDY
Promoting the first ever Olympic Surfing Event with Slate
45+
7m
3000+
The Goals
Prepare to be agile
Because there were so many unknown elements going into the event, we knew we would need to be able to pivot and adapt quickly. Having everything in one place enabled us to do so."
Drive Event Awareness
Our goals are usually swipe-ups to a stream, but in this instance, our efforts were all about driving awareness around how to watch and driving discussion around the event
Support Athletes Through Social Content
This was so new for us and our sport, so we really wanted to be able to celebrate our athletes on our channels.
The Story
The inaugural Olympic surfing competitions took place in Tokyo for the 2021 games. World Surf League, the professional surfing governing body, knew how important this advancement was for their sport and wanted to highlight the moment. To do so, they included Slate in their plan in order to create social content.
The WSL held the qualifying rounds for the Olympics but then moved into a role similar to that of an independent media organization when competition moved to Tokyo. To operate within Olympic guidelines, WSL knew they would need to get creative in their approach. They created a multitude of assets to celebrate their athletes from various countries, preparing for quick turnarounds and any potential pivots in strategy.
Their hard work paid off. Throughout the competition, WSL was quick to reshare their athletes' posts as well as create new content across platforms using Slate. While they weren't awarding the gold medals themselves, they were able to create moments on their own channels to celebrate their athletes and promote the momentous event for the sport of surfing.
