The Bottleneck Before the Brew

As a leading craft brewery, Sierra Nevada knew the value of Instagram Stories, but their existing process for creating branded content was slow, inconsistent, and resource-heavy. Gaps in posting cadence meant missed opportunities for visibility, and content often lacked a cohesive look and feel across events.

Cracking Open the Workflow

To address these challenges, Sierra Nevada turned to Slate, a mobile and desktop tool built for real-time, on-brand content creation.

(Sierra Nevada's Brand Hub in Slate)

By pre-loading their brand fonts, colors, templates, and graphics into Slate, the team unlocked the ability to create polished Stories without pulling in designers for every small task, or relying on time-consuming production workflows.

Slate, widely used in pro sports and entertainment, gave Sierra Nevada the same speed and consistency needed to stand out in the fast-moving world of social media.

Putting Slate to the Test

The brewery’s first major rollout with Slate was during the August launch of Outside Lands, followed by an extended campaign around Hazy Little Happening across both of their brewery locations.

With Slate, the social team was able to:

• Cover live events in real time.

• Maintain a consistent, branded aesthetic.

• Increase story volume and variety.

The Impact?

Slate delivered major performance gains:

• 📈 501.6% increase in reach during Outside Lands (2025 vs. 2024)

• 📊 487.5% increase in Story volume

• 💬 441.7% increase in interactions (taps, replies, stickers)

By removing production friction and empowering the social team with self-serve tools, Sierra Nevada dramatically improved both the cadence and quality of their Instagram presence.

What’s Next:

Following this success, the team is now:

• Expanding Slate usage to Reels and static posts

• Building monthly benchmarks for story reach and engagement

• Using Slate across seasonal campaigns to ensure brand consistency at scale

Why It Works

Sierra Nevada didn’t just speed up social content, they made it easier, more consistent, and more brand-forward with Slate, their social team can move at the speed of culture without compromising creativity or quality.