The Challenge

At Apollo.io, video content was in high demand, but capacity was limited. The in-house video team was overloaded, and creating short-form clips for social media kept getting pushed down the priority list.

“Our video team was overloaded, and short-form content for social was often deprioritized, even though we knew we needed to be posting more regularly.” - Michelle Drennan, Sr. Content Strategist

Creating a single 60-second clip often meant hours of editing, feedback loops, and back-and-forth between marketing and production. What they needed was a way to move faster, without sacrificing quality or burning out their team.

The Shift

Enter Slate’s AI Shortcuts. Now, Apollo.io can upload long-form video content and have Slate instantly surface the most compelling moments, apply brand captions, and get it ready for social in minutes, not hours.

“The AI Shortcuts feature is a game changer. It automatically finds and formats the moments that are most shareable, and the captions are auto-generated right away.” - Michelle Drennan, Sr. Content Strategist

Thanks to Slate’s intuitive timeline and caption editor, non-video team members can now edit, finalize, and publish clips on their own. no need for design tools, editing experience, or a long feedback chain.

The Impact

By giving the marketing team more control over content creation, Apollo.io didn’t just speed up their workflow, they protected their creative resources. The video team can now focus on high-impact projects, while the marketing team keeps social channels active and on-brand.

“It’s empowered non-video team members and freed up our video team to focus on what really matters.”

The result? More content. Less friction. And a workflow built for speed - without sacrificing quality.