When you’re a global sports media brand like DAZN, covering everything from boxing to football to MMA, the social team doesn’t just need to keep up, they need to stand out, in real time, across multiple platforms, in multiple regions, in many languages, often with limited turnaround time.

That’s why Nat Black-Heaven, Social Lead at DAZN, brought in Slate, to elevate their brand presence and give every creator, in every region, the tools to publish content that looked and felt like DAZN.

“It was a branding play. We wanted our stuff to look like DAZN content, not just ‘sports’ content.”
— Nat Black-Heaven, Social Lead, DAZN

From onboarding to rollout, the impact was clear: creators across DAZN’s ecosystem were finally empowered to produce high-quality, visually consistent content, without needing to ping the design team for every asset.

The Challenge: Scaling Content Without Losing Brand Identity

One of DAZN’s biggest challenges was scale. Content needed to be turned around quickly, especially for regional teams on tight deadlines or on-site at live events.

Before Slate, that meant a lot of:

• Overused templates

• Static graphics

• Workarounds to get branding right

With Slate, teams could access DAZN-branded templates, fonts, and multilingual captions, editing directly on mobile and desktop without sacrificing creative integrity. It also opened the door to storytelling formats that felt more flexible and platform-native.

Designed to Empower Creators

One of the biggest shifts since using Slate? DAZN went from posting static graphics to dynamic, swipe-worthy formats that anyone on the team could quickly learn how to use. 

beyond brand consistency, Slate helped DAZN bring their brand guidelines to life at scale. Unlike clunky tools that made onboarding a chore, Slate’s intuitive platform made it easy for both internal teams and freelancers to create content that looked and felt like DAZN. No micromanagement. No need to master multiple design programs.

“There’s something powerful about giving people the tools they need to do the job, and trusting them to use it well. Slate made that possible.”

By enabling real-time editing with DAZN’s exact branding loaded in, Slate gave social producers freedom to experiment, without going off-brand. The result: fresher, more reactive, more engaging content.

“Before Slate, we’d rely on Photoshop graphics or just repost from Getty. It didn’t feel social-first. Now we have content and captions that feel native to the platforms.”

How DAZN Made a Breaking News Moment Their Own

When DAZN covered content around Trent Alexander-Arnold, they weren’t just posting a highlight, they were telling a huge story. It had just been announced that Trent was moving from Liverpool to Real Madrid, DAZN had to act fast to get content out. 

“We found a real, engaging image of Trent, we put it into Slate and slapped on DAZN branding. Being able to export that and quickly post that on social media helped us turn that into an ownable breaking news moment.
— Nat Black-Heaven, Social Lead, DAZN

It wasn’t just about being fast. It was about owning the moment visually and making sure it stood out in a sea of similar posts.

“That’s where Slate really helped. It gave us a way to move quickly, without sacrificing any part of our brand.”

This moment with Trent became a great example of how DAZN’s team now handles reactive content. Fast, on-brand, and tailored for the audience in real time.