To kick off their inaugural season in 2022, MLS newcomer Charlotte FC are partnering together with Slate to create custom branded content in real time using the Slate mobile and web platform.
Slate will help Charlotte streamline content creation, define its young brand, and achieve marketing and partnership goals on social media.
“We’re excited to team up with Slate to take our content to the next level. We want to provide fans content that is real-time with our brand look, and we feel we can do that with Slate! As a young brand with a growing fanbase, it’s so important that we get social media right, and Slate is the perfect tool for us to achieve our goals across IG, Twitter and more,” said Blair Berry, Social & Digital Manager for Charlotte FC.
The newest MLS team isn’t wasting any time defining and growing their brand on social media. With a rapidly growing following as they head into their inaugural season, the team is investing in ensuring it’s social media is best in class in not just the MLS but across sports.
“Charlotte FC is one of the most exciting new brands in sports. They have huge ambitions to grow their audience in 2022 and we are honored to be a part of their strategy for success on social media. We can’t wait to kickoff their inaugural season with them and couldn’t ask for a better partner to bring on,” said Eric Stark, co-founder and COO of Slate.
Slate is a creation platform that allows teams, leagues, and brands to elevate their social media content and branding. Founded in 2019 by former NFL and 49ers social media professionals, Slate is now used across every major US sports league, as well as universities, international clubs, brand in and outside of sports, and media organizations.