Things We Love consists of our favorite Slate examples & use cases from previous weeks. Check back each week for a new edition of TWL to use spark ideas for new creative and social content!
Sept 28, 2022
Game, Set, Match! Laver Cup owns their social content with Slate
This year, all eyes were on the Laver Cup. With one of the greatest athletes in history, Roger Federer, announcing he would be playing his last match at the event, the tournament was the talk of social media.
The Laver Cup social team was prepared to own content from start to end, ensuring their brand was prevalent on any posts that were reshared. They made use of templates for their quote graphics, added in creative to represent competing athletes and both teams, and ensured that their brand lived up to the hype of what will be considered one of the biggest sports moments of the year.
Check out some Laver Cup content below:
Sept 13, 2022
The NFL gets ‘reel’ on IG
The NFL understands the importance of branding all of your social content. The past few weeks they have prioritized using Slate to branded their added text on Reels and TikToks.
We love how the simple touch of a branded font helps to catch their audience’s eye when scrolling and establish content ownership. Being able to own your content is increasingly more important as resharing content becomes more common among individual users and brands alike.
Check out some NFL Reels content below:
August 30, 2022
VMA’s @ Prudential Center
Prudential Center was sure to show off all the star-studded happenings this weekend as they hosted the 2022 Video Music Awards on Sunday.
The social team for Prudential Center showcased just how powerful a handful of creative assets can be when covering a live event like the VMA’s. By uploading a few different filters of varying layouts and a couple of graphics, they transformed their social channels and we think they came away with the best content of the night!
Check out some of the Prudential Center’s VMA content below: