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The Things We Love Blog❤️

Things We Love consists of our favorite Slate examples & use cases from previous weeks. Check back each week for a new edition of TWL to use spark ideas for new creative and social content!

Jan 26, 2023

🎾 Australian Open isn’t missing a moment on (or off) the court!

It’s no secret that the Australian Open is one of our favorite customers. Partnering with them to create content for the tournament over the past three years has been such a pleasure for our team!

One of the things that makes the Australian Open so grand is how fan-focused the entire atmosphere is. Whether you’re watching each tennis match or not, there’s always something going on in Melbourne, and the Australian Open social team does a fantastic job of capturing all there is to offer.

If you’re looking for a masterclass in creating high-impact content that brings an event’s atmosphere to social, RUN to Australian Open’s IG highlights & catch up on what’s been posted so far this year!

Check out some Australian Open content below:


Nov 29, 2022

Budweiser owns World Cup moments throughout the globe with branded social creative

As one of the biggest sponsors of the 2022 World Cup, Budweiser has ALL eyes on them 👀  We love to use the phrase “own your brand moments”. With a cohesive, on-brand set of assets in their Slate account, the Budweiser social team has ensured that they are owning each World Cup moment they share to any of their handles.

Their main goal for World Cup content was to streamline workflows with a centralized hub of branded content for any of their 10+ teams to use, while still allowing individual markets to utilize their own localized assets. It’s only been a week and we’re impressed with just how well they’ve been executing on that goal across all their accounts.

Be sure to watch all of Budweiser’s handles throughout the World Cup for some electric content!

Check out some Budweiser World Cup content below:


Nov 15, 2022

Grand Canyon University stuns with season-opener content on social

When onboarding two weeks ago, the Grand Canyon University team said their goal was, “to have the best social media in all of college basketball.” We may be biased but we think their opening game content puts them high on the list!

The GCU social team made sure they were prepared with creative assets that suited any of their game-day content creation needs. By filling their account with moment-specific & player-specific graphics, and evergreen filters, they were able to take advantage of all of the game’s big moments and tell a cohesive story throughout.

Check out some GCU Men’s Basketball content below:


Oct 5, 2022

FC Bayern Basketball creates for all platforms with templates + asset duration

Our eyes have been glued to FC Bayern Basketball‘s social handles! Even as a relatively new Slate team, they’ve been creating a diverse content package to live across platforms by using Slate features like templates and asset duration.

On their Twitter and IG feeds you can see one of our favorite set of score card templates yet. The FCBB team didn’t forget about more unfiltered content on TikTok and Reels, which includes content highlighting player personalities using asset duration.

With the EuroLeague starting today, we can’t to see what FC Bayern Basketball continues to bring to social.

Check out some FC Bayern Basketball content below:


Sept 28, 2022

Game, Set, Match! Laver Cup owns their social content with Slate

This year, all eyes were on the Laver Cup. With one of the greatest athletes in history, Roger Federer, announcing he would be playing his last match at the event, the tournament was the talk of social media.

The Laver Cup social team was prepared to own content from start to end, ensuring their brand was prevalent on any posts that were reshared. They made use of templates for their quote graphics, added in creative to represent competing athletes and both teams, and ensured that their brand lived up to the hype of what will be considered one of the biggest sports moments of the year.

Check out some Laver Cup content below:

Sept 13, 2022

The NFL gets ‘reel’ on IG

The NFL understands the importance of branding all of your social content. The past few weeks they have prioritized using Slate to branded their added text on Reels and TikToks.

We love how the simple touch of a branded font helps to catch their audience’s eye when scrolling and establish content ownership. Being able to own your content is increasingly more important as resharing content becomes more common among individual users and brands alike.

Check out some NFL Reels content below:

August 30, 2022

VMA’s @ Prudential Center

Prudential Center was sure to show off all the star-studded happenings this weekend as they hosted the 2022 Video Music Awards on Sunday.

The social team for Prudential Center showcased just how powerful a handful of creative assets can be when covering a live event like the VMA’s. By uploading a few different filters of varying layouts and a couple of graphics, they transformed their social channels and we think they came away with the best content of the night!

Check out some of the Prudential Center’s VMA content below:

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