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Slate’s Ultimate Content Size Guide for 2023 🌟

Hello, savvy marketers and content creators! Welcome to Slate’s Ultimate Content Size Guide for 2023🤩.

In the digital realm, as technology and user behavior evolves, maintaining adaptability and attention to detail in your content becomes crucial! Investing time and effort into creating the right size content is not just about adhering to platform standards; it’s about elevating brand credibility, maximizing audience reach, and ensuring that every visual interaction resonates effectively with its intended audience. In essence, the right image size is a subtle yet powerful tool in crafting a compelling digital narrative.

That’s why we’ve compiled this handy guide to ensure your visuals are always on point, no matter the platform.


Table of Contents

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • TikTok
  • Pinterest
  • YouTube
  • Email Marketing
  • Paid Ads
  • Website Graphics


Instagram 📸

Profile Photo: 320 x 320 px

Landscape: 1080 x 566 px

Portrait: 1080 x 1350 px

Square: 1080 x 1080 px

Stories and Reels: 1080 x 1920 px

Pro Tip: Instagram loves high-res images. Make sure to upload your content in the highest resolution possible to make those visuals pop!


Facebook 👍

Profile Photo: 170 x 170 px

Landscape: 1200 x 630 px

Portrait: 630 x 1200 px

Square: 1200 x 1200 px

Stories: 1080 x 1920 px

Cover Photo: 851 x 315 px

Pro Tip: Facebook cover photos display differently on mobile and desktop. Keep all text and graphics in the center to ensure they appear correctly on all devices.


X (Twitter) 🐦

Profile Photo: 400 x 400 px

Landscape: 1024 x 512 px

Portrait: 1080 x 1350 px

Square: 1080 x 1080 px

Cover Photo: 1500 x 1500 px

Pro Tip: X/Twitter compresses images, so upload PNG files to maintain quality.


LinkedIn 👔

Profile Photo: 400 x 400 px

Landscape: 1200 x 627 px

Portrait: 627 x 1200 px

Square: 1080 x 1080 px

Cover Photo: 1128 x 191 px

Pro Tip: LinkedIn is the platform for professionals. Make sure your images are as polished as your resume.


TikTok 🎵

Profile Photo: 200 x 200 px

Landscape: 1920 x 1080 px

Portrait: 1080 x 1920 px

Square: 1080 x 1080 px

Stories: 1080 x 1920 px

Pro Tip: TikTok is all about capturing attention quickly. Use vibrant colors and dynamic visuals to make your content stand out.


Pinterest 📌

Standard Pin: 1000 x 1500 px

Square Pin: 1000 x 1000 px

Carousel Pin: 1000 x 1500 px

Pro Tip: Vertical pins perform better on Pinterest. Use detailed imagery and text overlays for maximum engagement.


YouTube 🎬

Profile Photo: 800 x 800 px

Video Thumbnail: 1280 x 720 px

Channel Cover: 2560 x 1440 px

Pro Tip: Thumbnails are crucial on YouTube. Make them compelling to improve click-through rates.


Email Marketing 💌

Header: 600 x 200 px

Body Images: 600 x 400 px

Footer: 600 x 100 px

Pro Tip: Keep your email images lightweight to ensure quick loading times and a smooth user experience.


PPC Ads 💰

Banner Ad: 728 x 90 px

Square Ad: 250 x 250 px

Skyscraper Ad: 160 x 600 px

Pro Tip: For paid ads, less is more. Keep the design clean and the message clear for maximum impact.


Website Graphics 🌐

Hero Image: 1920 x 1080 px

Thumbnail: 400 x 300 px

Footer: 1920 x 250 px

Pro Tip: High-quality images are key for website graphics. Optimize for both desktop and mobile views.


In summary, the dimensions of our digital visuals are more than mere specifications; they shape the narrative and effectiveness of our online presence and are important for these reasons:

  1. Optimal Visibility🧐: Properly sized graphics ensure that ads appear clear and compelling, making them more engaging.
  2. Avoiding Cropping📐: Incorrect sizes may lead to essential content being unintentionally cut off, diluting the ad’s message.
  3. Improved Engagement🫶: Clear and well-optimized visuals can enhance click-through rates and conversions.
  4. Professional Appearance🤩: Correct sizing reflects attention to detail and professionalism, bolstering brand credibility.
  5. Enhanced Mobile Experience📲: Many users access social media on mobile, so properly sized ads ensure optimal display across devices, maximizing reach and impact.

Feel free to bookmark this guide for future reference. We’re here to make your content creation journey as smooth as possible. Happy creating! 🌟


Streamlining Content Creation with Slate

Creating branded content has never been easier with Slate’s powerful content creation tool — and that’s why so many brands lean on us for all their social media marketing needs. The Slate creation studio allows for content to be created with ease in new and exciting ways. Ready to take a look? Book a demo today.

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