PLL Players Use Slate to Drive Broadcast Tune-In
Premier Lacrosse League players easily create content for the 2020 Championship Series through Slate access.
1500+
PIECES OF PLAYER CONTENT CREATED
140+
PLAYERS GIVEN ACCESS TO SLATE
20
GAME BROADCASTS PROMOTED USING SLATE
We saved time for everyone, while also keeping
brand identity in tack for all parties involved.
TYLER STEINHARDT, DIRECTOR OF MARKETING
The Goals
Maintain Authenticity
“Our goal was to bring the fan into the experience, and we were largely prepared to capture great moments when they happened with the use of Slate.”
Amplify Athlete Voices
“Assets were delivered to the players via Slate to create content to share with their followers.”
Drive Broadcast Tune-In
“We were able to use Slate to promote broadcasts of 20 games to their personal audiences and increase tune-in rates.”
TYLER STEINHARDT, DIRECTOR OF MARKETING
PLL players posted 10+ pieces of Slate created content on average.
The Story
The Premier Lacrosse League was looking for an innovative way to drive tune-in to their 2020 Championship Series, one of the first big sporting events to return during the pandemic.
That, and they wanted to continue to build the brands of their players on social media during a high visibility event.
Slate became the perfect solution.
The PLL decided to empower all of their players with their own Slate apps, filled with
creative that would drive league, team, and player branding, as well as promote tune-in.
The players immediately took to the platform, creating unique and engaging content using PLL provided assets.
Behind-the-scenes training camp content started at the beginning of July and there were no dull moments throughout the rest of the summer. Not only did the players promote their games, but they gave access to moments that fans wouldn’t normally get to see, like gaming in their hotel rooms between practices – building upon the brand identities of all involved.
With Slate, the PLL was able to drive a 20% uptick in their tune-in goals with a heavy focus on the digital stream.
Slate helped us to think strategically and
prioritize the speed of content production
throughout the Championship Series.
TYLER STEINHARDT, DIRECTOR OF MARKETING
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