From Softball to Football, Ole Miss Athletics Stays On Brand With Slate
Ole Miss uses Slate to post consistent, branded social content across all athletic accounts to deepen engagement with fans and recruits.
+26%
INSTAGRAM FOLLOWER GROWTH
8
POSTS CREATED PER DAY ON AVERAGE THROUGH SLATE
25+
ATHLETIC DEPARTMENT COLLABORATORS USING SLATE
Using Slate has given us the ability to
control our brand and messaging
no matter who has the phone in their hand.
JANICE RUBBERT, ASSISTANT DIRECTOR OF MARKETING & FAN EXPERIENCE
The Goals
Level-Up Content
“Slate makes it so much easier to help guide staff in getting this content — and bring quality real-time content to fans.”
Increase Efficiency
“Slate allows us to save an extraordinary amount of time.”
Brand Consistency
“Before, each sport’s social looked different depending who was posting. Now, each page is on-brand and cohesive”
JANICE RUBBERT, ASSISTANT DIRECTOR OF MARKETING & FAN EXPERIENCE
The Story
As many as 30 members of Ole Miss’ sports marketing and communications staff are creating content for the school’s athletically-minded social media channels. It wasn’t until they started to employ Slate, however, that they could ensure everyone touching the accounts was adding value.
Previously, staff bristled at the fact that IG’s one-size-fits-all approach doesn’t allow for consistent stylizing. Posts wouldn’t match, as fonts changed, and colors bled in different directions. With Slate, however, the school’s crowd of social media posters have a uniform but customizable menu of options to choose from when creating content.
Cohesion of a large social media team is all well and good. So is consistency in an account’s look and feel. But at the end of the day, the Ole Miss athletic department keeps using Slate because it also delivers better content. Using their unique styles, they now find ways to repurpose raw material — such as a one-of-a-kind action photo — in different ways. It’s resulted in an improved product for their fans and followers.
Slate has transformed our social media
content and workflow.
JANICE RUBBERT, ASSISTANT DIRECTOR OF MARKETING & FAN EXPERIENCE
Ready to get started with Slate?
Request a demo to see why the most innovative and well known brands on social trust Slate.