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Canucks use Slate to Create Consistent Playoff Content

The Vancouver Canucks content team looked to Slate to help them produce consistent content in the bubble

+11%

INCREASE IN IG STORY IMPRESSIONS

3

NEW SOCIAL SPONSORSHIPS

70%

OF ALL SOCIAL CONTENT CREATED IN SLATE

“When it came to sponsorship, we were able to identify new turnkey opportunities that allowed us to integrate partners into our game coverage in a simple and effective way using branded frames with Slate.”

BRIANA GRIFFITH, SENIOR MANAGER OF CONTENT

The Goals

Brand Consistency

“Slate helped us achieve our goal of creating a consistent look on social by providing all collaborators with an easy-to-use tool that integrated our own branding.”

Sponsorship Opportunities

“We were able to identify new turnkey opportunities that allowed us to integrate partners into our game coverage in a simple and effective way.”

Simplified Collaboration

“It was important to have a tool that allowed anyone, regardless of skill-level to be able to contribute and collaborate.”

BRIANA GRIFFITH, SENIOR MANAGER OF CONTENT

The Story

The Vancouver Canucks were primed to start their first playoff run in 5 years before COVID hit. Once safety regulations were put in place to continue the 2020 season, the Canucks content team looked to Slate to help them produce consistent content in the bubble. “Due to the bubble scenario, we knew there would be multiple contributors feeding into and creating content for our Instagram Stories specifically. The challenge with that is that each creator may end up using the platform’s proprietary tools in a way that was unique to them and their style and not unique to the brand,” Briana Griffith, Canucks’ Senior Manager of Content said. “It was important to have a tool that allowed anyone, regardless of skill-level to be able to contribute and collaborate. Slate helped us achieve our goal of creating a consistent look by providing all collaborators with an easy-to-use tool that integrated our own background frames, fonts, brand colors, and stickers.”

Not only did Slate help with brand consistency on their social platforms, but also with their sponsorship integrations throughout the Canucks’ playoff run. “When it came to sponsorship, we were able to identify new turnkey opportunities that allowed us to integrate partners into our game coverage in a simple and effective way using branded frames with Slate,” Griffith added.

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