Canucks use Slate to Create Consistent Playoff Content
The Vancouver Canucks content team looked to Slate to help them produce consistent content in the bubble
+11%
INCREASE IN IG STORY IMPRESSIONS
3
NEW SOCIAL SPONSORSHIPS
70%
OF ALL SOCIAL CONTENT CREATED IN SLATE
When it came to sponsorship, we were able to
identify new turnkey opportunities that allowed us to integrate partners into our game coverage in a simple and effective way using branded frames with Slate.
BRIANA GRIFFITH, SENIOR MANAGER OF CONTENT
The Goals
Simplified Collaboration
“Slate makes it easy for anyone within your organization to be able to jump in and create and publish a post that looks “on-brand” since the tool is simple and familiar to anyone who uses social media already.”
Sponsorship Opportunities
“Our usage of slate allowed us to bring a level of polish to our Instagram Story and provided us with new partner opportunities.”
Brand Consistency
“Having the ability to integrate our brand into the content we were publishing across our Instagram story helped bring a level of polish that we weren’t able to easily obtain before without heavy reliance on our graphic design team.”
BRIANA GRIFFITH, SENIOR MANAGER OF CONTENT
The Story
The Vancouver Canucks were primed to start their first playoff run in 5 years before COVID hit. Once safety regulations were put in place to continue the 2020 season, the Canucks content team looked to Slate to help them produce consistent content in the bubble. Adapting to a new normal meant that Canucks content would be produced by a larger number of people in places away from the bubble and the team knew they would need a tool to help maintain consistency across their social channels. Enter Slate. The tool helped to produce content that was true to the brand, no matter who was creating it.
Not only did Slate help with brand consistency on their social platforms, but also with their sponsorship integrations throughout the Canucks’ playoff run. Sponsorship opportunities were made available that weren’t previously achievable without pre-producing content well in advance. The Canucks were able to integrate partners easily and efficiently through branded filters, ready to be used at any time.
It was important to have a tool that allowed anyone, regardless of skill-level to be able to contribute and collaborate.
BRIANA GRIFFITH, SENIOR MANAGER OF CONTENT
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